Apple Smartly Bets on Blackmagic and Canon in Vision Pro Content Gamble

A person wearing a virtual reality headset sits on a couch, immersed in a panoramic scene of snowy mountains and a calm lake that reflects the landscape. The curved display surrounding them enhances the immersive experience.

While Apple’s Vision Pro spatial computing headset is extremely impressive from a technological perspective and has some incredible tricks up its sleeve, it’s a tough sell given its eye-watering $3,499 starting price and relative lack of content. Apple’s WWDC keynote demonstrated that the company is working hard to tackle the second hurdle.

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While Apple’s Vision Pro spatial computing headset is extremely impressive from a technological perspective and has some incredible tricks up its sleeve, it’s a tough sell given its eye-watering $3,499 starting price and relative lack of content. Apple’s WWDC keynote demonstrated that the company is working hard to tackle the second hurdle. [Read More]

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